The ICTS™ Story
Advertising
It was in the America of the fifties that Edward Bernays, along with his rather more famous uncle, Sigmund Freud, came up with the remarkable idea that Public Relations and Marketing would be more effective if they understood the psychology of why people bought certain things and not others. They decided to test their theory by selling bacon.
They asked prominent doctors of the time how important a good breakfast was and got agreement from some of the top men in the country that it was a good idea. They then simply stated the fact that doctors said this and the sales of bacon soared. In addition, when they gave women on fashion catwalks (who were deemed to be role models for other women) cigarettes, sales of Pall Mall to women sharply increased. They had obviously hit on a working theory. The rest, as they say, is history.
We can probably all remember the OXO family, or "ahhhh... Bisto", or perhaps "only the crumbliest, flakiest chocolate, tastes like chocolate never...". Well, you know the rest.
This shows that the ideas set out by Bernays worked, and worked well. However, do they still work today, or have things changed?
Technology
Bernays methods have been superseded by innovation and technology, the advent of mobile phones, the Internet, television, radio and on and on we go. There are so many outlets and mediums of advertising that as a nation, we are rapidly approaching overload. What was once effective is now proving to be less so; new ideas are needed to reach potential customers, who now blindly ignore even the flashiest adverts that are using the same old techniques that Bernays pioneered.
In the early 1960s, when Star Trek aired to the public for the first time, people were overawed by the small hand held devices that enabled the crew to shout "beam me up Scotty" whenever escape from a perilous planet was required. Well, we may have not quite got to beaming people all over the universe but your average 12 year old now has a hand held device in the form of a mobile phone.
Who would have thought it?
Likewise, in the Spielberg film Minority Report, when Tom Cruise goes shopping, he is greeted by offers as he walks past the shop for new clothes and discounts that are directly personalised and aimed at him. Marketing perfection you would think - and Public Relations at its best. Fantasy, surely? You could be forgiven for thinking so, but in reality not at all - we are there, well almost.
Onwards and upwards
ICTS™ Systems provides you with just that, a new way to reach clients. An exciting, engaging, and most of all, cost effective method of sending targeted marketing information and offers directly to potential customers within up to 250m of your business.
Whilst your competitors are still paying thousands to advertise in traditional ways, you can innovate and move your business forward with one of the newest PR and marketing methods available today.
Beam me up Scotty
Beam your message direct to the mobile of any individual in the vicinity by using communications technologies only now being exploited and hit them with a marketing offer. 10% off, buy-one-get-one-free, half price meal after 7pm, whatever you choose to say. In business you need to attract and keep clients and this is the most up-to-date way to achieve that age-old goal.
If you are not interested in advertising cost effectively, delivering content to prospective customers using the latest technologies, or in being ahead of the game when it comes to beating your competitors, then this is not for you.
On the other hand, if you are interested we will come to you and demonstrate its potential on your business and bottom line. We may not be able to beam you up yet, but we should certainly be able to do some beaming up of your profits.
