Bluetooth Marketing
What is Bluetooth Marketing?
Bluetooth Marketing (also sometimes referred to as Proximity Marketing) is gradually gaining ground as a common term for the provision of any small digital media suitable to be sent over Bluetooth. It is also sometimes referred to as "bluecasting".
How does Bluetooth Marketing work?
The concept of Bluetooth Marketing
In the instance of ICTS™, "small digital media" actually means bluetooth advertisements. These can consist of photos, podcast style audio content, video, mobile ticketing or even games and other applications. Bluetooth marketing messages can be received by individuals in that location who wish to receive them and have the necessary equipment to do so, e.g. a bluetooth enabled mobile phone, PDA or laptop.
Bluetooth Advertising may be both time and place specific, e.g. content at a conference venue may depend on the event in progress. A discoverable bluetooth device within range of the ICTS™ system is automatically sent a message asking if the user would like to receive the content.
The Reality of Bluetooth Marketing
Current mobile phones usually have bluetooth switched on by default, and a majority of users now leave bluetooth switched on for easy connection with car kits and headsets. We have found this figure to be 70%+ of devices are ready to receive Bluetooth Marketing messages by default.
The diversity of mobile phones is huge. Screen sizes and supported file formats varies greatly. To obtain the optimal user experience with Bluetooth Marketing, the ICTS™ System is able to automatically recognise phone models and deliver the correct bluetooth content automatically.
