Bluetooth Advertising
Bluetooth Advertising - how can it work for me?
Bluetooth Marketing techniques are used to broadcast your particular promotion to a customer. Whichever business sector you are in - there is a way for you to increase your revenue by using the ICTS™ System. All the examples listed here would send a file specific to the particular marketing campaign.
What bluetooth adverts can I send?
File types can be varied depending on your target audience, need and mobility. Here are some examples of what you could be sending via the ICTS™ System:
Some real life examples of Bluetooth Advertising.
Retail
With a steady stream of people walking past your shop, but no guarantee they'll enter, why not reach out and invite them inside? You could send a promotional animated image offering 10% off if they come in and show you the message.
Pub/Bar/Club
Entice revellers to your bar by offering a drinks promotion combined with the promise of a great night out. Using Bluetooth Marketing is far cheaper, easier, and has a smaller carbon footprint than distributing flyers!
Restaurant
Attract diners as they pass your restaurant, or alternatively you could offer people already in your establishment 20% off a dessert if they show the bluetooth message at the bar.
Exhibitions/Events
How do you get visitors' attention and coax them to your stand? A free glass of bubbly perhaps - the offer being sent via bluetooth? Extend a friendly hand via a bluetooth message. Guarranteed to work!
Draw your own conclusions about Bluetooth Advertising
We hope you would agree that this technology has bags of potential - we certainly think so!
All these forms of advertising via bluetooth would usually include a call to action - driving towards capturing opted-in customer telephone numbers or email addresses. Or you could simply increase brand awareness, for example by driving traffic to your website.
